The only way to make this work is to have a strategy to capture the customers for the company and remarket them so they come back. A company can do this by having a small clip board with a sheet to fill out once someone comes in with their coupon. Well incentivize the sheet by additional coupons that will be sent to their email. this way daily deal sites can be used in a way that actually makes sense for the business.
Thursday, December 8, 2011
Modern Marvels of Daily Deal sites
As an artsy gourmet restaurant, 212f is prime for a Groupon promotion. In fact Groupon and other daily sites would be a great way to instantly spread the word about 212f. Unfortunately Groupon does not attract the right people. So many of the grouponians end up printing their coupons to only to never come back again. this would ok if the sales were normal. But due to the way groupon is set up this is not the case. You see, groupon takes half the discounted price as revenue, and when the business has to offer at least a 50% off, the business ends up only taking .25 cents on the dollar.
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