We had some names to test in the market some were The Steam Factory, Milan's Steamary, The Broiling Bistro, Vapor and finally 212f. Therese a lot of things you need to think about with the name. Some times it can be restricting if its narrowing a certain topic and it wont let you expand your product line. Sometimes it can be confusing to the customer what is offered at the location. Overall its important to find a name that can be brandable to the service you are offering. These are the things we will be taking into account in choosing a name.
-Moody
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